The AdPerch Blog
Notes from the people building AdPerch.
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How to Navigate Barriers to Entry in a Post-AI World
Money, expertise and connections were always the gatekeepers. AI lowered some of those walls and raised others — the four pillars every founder still needs, why disciplined AI use is itself a barrier to entry, and what treating AI as a resource rather than a tool changes.
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How to Build a Startup Moat: A Founder's Guide to Lasting Competitive Advantage (With a Free Worksheet)
What a startup moat is, why AI makes one harder to keep, and six strategies founders can use to build one — from execution speed to co-founder dynamics to positioning. Includes a free fillable worksheet.
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How to Create a Customer Persona for Your Startup (With a Free Worksheet)
Learn how to create a customer persona that sharpens your elevator pitch, focuses your business plan, and helps you build a better MVP. Includes a free fillable worksheet.
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How to Maximize Your Beta Testing: A Guide for Startups
A practical guide to beta testing: who should test, how to collect feedback you can act on, and how a staggered rollout validates your fixes.
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How to Build an Investor Roadmap That Actually Gets You Funded
Learn how to build an investor roadmap that shows your destination, milestones, and testing plan — the roadmap investors need to say yes.
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How to Find Your Minimum Viable Product (Before Scope Creep Finds You)
Your MVP is the smallest version people will actually pay for. Why scope creep is the real threat — and a work-backwards framework for finding the line.
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How to Turn That "What If?" Idea into a Pitchable Startup - Without Funding
Most successful startups didn't begin with funding. Three things you can do — pitch, plan, commit — to find out if now is the right time to build.
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Startup Grit: What It Really Takes to Build from Scratch
Behind every headline is a founder who has navigated uncertainty, embraced failure, and discovered reserves of resilience they never knew they possessed.
