Privacy Policy

Last updated: October 19, 2026

AdPerch (“AdPerch,” “we,” “us”) operates adperch.ai. This policy explains what information we collect when you use the site or the AdPerch product, how we use it, how matching works, and the choices you have.

What we collect

When you create an account and set up a perch, we collect your email address (and, if you sign in with Google, the basic account information that sign-in provides) along with the details you choose to add. We also keep the date you reserved your perch, because pricing on some plans depends on when you joined. For founders, that’s your role, your stage, what you’re building, where you’re based if you tell us, and the related notes, applications, and events you put on your perch. For investors, that’s your investment focus, check size, sectors, and — if you claim a fund — the verification information you submit to confirm your association with it. We also receive standard technical data that any website records, such as IP address and browser type, through our hosting provider’s logs. Our marketing pages — like our homepage and our demo — use ad-measurement services from Google, X, and Reddit so we can tell whether our ads work; those services set cookies on those pages and see that you visited them, but we don’t send them your name or email address. If your browser sends a Global Privacy Control signal, none of them load. Behind sign-in, the only advertising tags are the ones described under “Who we share it with”: they load once, when you list your first warm path, and they don’t see your perch, your board or your messages.

If you set a password, our auth provider stores it hashed — we never see it. We also collect images you choose to upload (a logo, an avatar, a perch backdrop), screenshots you attach to a feedback report, messages you exchange after an introduction, and your email address if you join the waitlist before creating an account.

Your Data Room. If you use the Data Room, we store the files you upload and the links you add, and we record each time one of them is opened — which item, through which of your links, and when. We don’t record who opened it. Files you upload may contain information about other people, such as employees, customers, or shareholders; we process that information only to store it and deliver it to the people you choose to share it with, acting on your instructions. If our malware scan flags a file you upload, here or anywhere else in the app, we delete the file and keep a short record of the flag: which account uploaded it, the file’s name, size, type and fingerprint, what the scanner and VirusTotal said, and when. We keep that record to tell a real threat from a false alarm and to protect other members. If you delete your account, the record loses your email address, the file’s name and everything else about your account; only the file’s fingerprint, its size and type, and what the scanners said are kept, so we can recognize the same file if it comes back.

People you know at a fund. Warm Paths lets you import your network: a LinkedIn data export (or just its Connections.csv file) or a Google Contacts file. Your browser reads the file on your own device, and the file is never sent to us. To find which of your contacts work at a fund on AdPerch, your browser sends us only each contact’s company and job title from LinkedIn, or their organization, job title and the domain of their work email (the part after the @, and never a personal domain like Gmail) from Google. That’s checked against our list of funds and then dropped. No names, profile links or full email addresses are sent at that step, and nothing is saved. We show you the matches and you check the people you actually know. Nothing is stored until you press Add. Then, for each person you checked, we keep their name, their job title, and either their LinkedIn profile link or their email address, filed under that fund in your Warm Paths. The file, and everyone you didn’t check, are never saved. We keep these people so other founders can ask you for a genuine warm introduction to that fund. A fund never sees them, and a founder who asks you for an intro sees only that you have a path to the fund, never who it runs through. We also note when you asked LinkedIn for your file, when you last imported and from which source, whether you dismissed the import, and whether we sent you our one reminder. That note holds no contact details.

Information about people who aren’t users. When you invite a co-founder or a teammate, you give us their email address — and they haven’t agreed to anything. We use it only to send that invitation and to connect their account if they accept. If they don’t, tell us and we’ll remove it. If someone on AdPerch listed you as a person they know at a fund and you’d rather they hadn’t, email contact@adperch.ai and we’ll take you off their list.

How we use it

We use this information to operate AdPerch — to run your perch, to power Percy, to surface potential matches between founders and investors, and to contact you about the service. We do not sell your information.

How matching works — and what’s visible

This is the part most worth understanding, so we’ll be plain about it. Setting up your perch and your criteria is what makes you discoverable. When your perch matches an investor’s stated criteria, a limited preview of your perch can be surfaced to that investor — enough for them to recognize a potential fit, not your full record. Your criteria are the consent: by describing what you’re looking for, you’re asking to be matched against fits.

A full introduction — exchanging contact and opening a direct conversation — only happens when both sides explicitly greenlight it. Until that mutual greenlight, no contact details are exchanged and no direct conversation is opened. So there are two distinct moments: being discoverable as a limited preview to investors you fit, and being introduced, which is always a deliberate, two-sided action. Percy preparing or proposing an introduction is never the same as making one; that step is always yours.

Where you’re based. If you tell us where you’re based, matching uses it. Some funds say they invest only in certain countries or regions; we read that from the fund’s own published words with an AI model. If you’re based outside a fund’s stated regions, we don’t surface that fund to you, and if you haven’t told us, or we can’t tell which country your location is in, those funds rank lower. Your location can also show on the limited preview a fitting fund sees. You can change it at any time.

How Percy reads you. When you set up your perch or change your pitch, we send your company name, one-liner, pitch, the sectors you picked and, if you dropped a deck, a short passage from it, to Anthropic once, in the background, so Percy can name a few things your business focuses on. Voyage AI then turns those few phrases into the numeric form matching uses. They show on your perch as “Percy reads you as”, you can change them, and matching uses them. If you’ve edited them yourself, we don’t overwrite your edit.

Co-founder matching. In the co-founder pool you can add optional details about yourself, and you choose which of them show on your profile; the rest are used only to decide who you’re matched with. Gender and career stage are never used for matching.

Town Square

Town Square is an optional public feed. If you choose to list your perch on Town Square, it becomes publicly visible to anyone browsing — this is different from gated matching, where only a limited preview is shown to fitting investors. Listing on Town Square is opt-in, and you can remove your perch from it at any time.

The Bulletin Board

Cards you pin on the Bulletin Board are shown to other signed-in founders on AdPerch, never to investors, and they aren’t public. A card names you only by your role, or by your business’s name if you choose. When you pin a card, we see it, and we may hold it for review before it goes up. If someone reports a card, we see the card and the report. A reply to your card is private to you, and if you accept it, a conversation opens in Messages. If you have replies waiting, we send at most one email a day to say so. Your cards are included in any copy of your data you ask us for, and they’re deleted with your account.

Who we share it with

We use a few trusted service providers to run AdPerch, and they process information only on our behalf: Netlify (website hosting), Supabase (database and file storage), Cloudmersive (which scans files uploaded to a Data Room, and a résumé you drop, for malware, converts Word, Excel and PowerPoint files to PDF, and makes a small preview image of each file that passes; it processes each file in memory and doesn’t keep it), Resend (email delivery), Anthropic (AI processing that powers Percy; API data is not used to train their models), Voyage AI (which turns your pitch and business description into the numerical form our matching runs on; we’ve opted out of their model-training program, so this data is not used to train their models and is deleted right after it’s processed), xAI (a backup AI provider: when Anthropic doesn’t answer, some Percy requests are sent to xAI instead so Percy can still respond), cron-job.org (which starts our scheduled jobs on time; it receives no personal information, only a signal to run a job), Stripe (payments — Stripe holds your card and subscription details; card numbers never touch AdPerch’s own systems), VirusTotal (when our malware scan flags a file you upload, we send VirusTotal the file’s fingerprint, a one-way hash, to see whether it’s a known threat; the file itself is never sent, and the fingerprint can’t be turned back into the file), and Telegram, which delivers our own operational notifications about activity on AdPerch so we can respond quickly — for example a signup, a fund claim, feedback, a payment event, a flagged file, or a new or reported Bulletin Board card. An alert can include your email address, your business name and what triggered it, such as the details you submitted, the headline of a card, or the amount of a payment. It never includes card details or the contents of your messages. Beyond that, your information is shared with another AdPerch user only as described above — a limited preview to fitting investors, and a full introduction only on mutual greenlight, or a public listing if you opt into Town Square. People you add to Warm Paths from an import are never shared with another user: not the fund they work at, and not a founder who asks you for an introduction. We don’t share your information with anyone else except as described below or where required by law.

Your information is stored in the United States. Some of our service providers may process it in other countries, under their own data-protection terms.

Intros from AdPerch. If you turn on “Intros from AdPerch” in your settings, we may describe your company to investment funds we work with, without your name, your company’s name, or anything else that identifies you. For example, we might share your sector, your stage, and what you’re building. If a fund wants to meet you, we’ll ask you first. Your identity and any materials are shared only after you say yes, and only with that fund. You can turn this setting off any time. That stops new descriptions, and any intro offer you haven’t answered is withdrawn.

We use Google, X and Reddit advertising tags on our marketing pages, and, inside the app, Google’s and X’s tags only at the moment you list your first warm path, to measure whether our advertising works. They receive that a visit or a signup happened, not who you are. They do not see your perch, your board or your messages. None of them load or fire when your browser sends a Global Privacy Control signal (see “Your choices”).

Data Room materials are delivered only to the people you share them with: through a link you send, which opens a download that expires after 15 minutes, or through an application you submit.

You can also create a share link for your perch to send to a specific fund. Anyone with that link can view what it exposes — and links can be forwarded, so treat it like handing over the document itself. It’s your action, and you can revoke a link at any time, which shuts off access for everyone.

Connected AI apps. You can connect AdPerch to an AI app you use, for example an assistant on another company’s platform, with a key you create in your account. When that app asks AdPerch for information through your key, we send it what your key can reach: your perch (including the names and email addresses of teammates you’ve invited), your matches and pipeline, your applications, and your conversation list without any message text. For a fund, that’s the fund’s applications and the cards of founders who fit its criteria. From then on, that app’s provider handles the information under its own terms and privacy policy, not ours. Anything the app does through your key is done as you. You can see your keys and revoke any of them at any time in your account. Revoking stops further access but can’t recall what the app has already received.

When we look at your account. To answer a support question or fix something that’s broken, an AdPerch operator can open a read-only view of your account: your perch, the funds on your board, and your Pipeline. They can’t change anything from it, and every time it’s opened is logged. It doesn’t show your messages; those are covered under “Your conversations” below.

Your conversations

Messages between you and another user are private. Our ordinary admin tools show who talked and how many messages — never what was said.

There is one exception. If we’re investigating serious abuse, responding to a security incident, or answering a valid legal request, an owner of AdPerch can unlock a specific conversation. That requires two-factor authentication, is logged every time, and triggers an alert. We don’t do it quietly and we don’t do it casually.

Percy and AI

Percy is your AI raise agent. When you ask Percy a question, we send your record — the applications, notes, and events you’ve added to your perch — along with your question to our AI provider, Anthropic, which runs the model that writes Percy’s answer (if Anthropic doesn’t answer, the same request may go to xAI instead). When Percy researches a fund for you, he also reads public pages about that fund (a firm’s own website, public filings) and passes those in. If you upload a pitch deck or one-pager to your Data Room, we send that document to Anthropic once, after it passes its malware scan, so Percy can suggest values for the fields on your perch you haven’t filled in; nothing is saved to your perch until you accept a suggestion. When you set up co-founder matching, a résumé you drop is scanned, sent once to Anthropic to draft your profile, then deleted; nothing goes on your profile until you approve it. If you tell Percy about your company in three lines instead of dropping a deck, we send those lines to Anthropic once so Percy can draft your perch. If you paste your website, Anthropic reads pages on that site to do the same; we keep the address, not the pages. Nothing goes on your perch until you approve it. Alongside Anthropic, Voyage AI receives your pitch and business description to compute the matching signals Percy runs on, and Anthropic reads your perch’s pitch once more in the background to name what your business focuses on (see “How Percy reads you”). We never send your password, and we never send another founder’s data into your Percy — your perch is yours alone.

Reading your deck before you sign up. If you drop a pitch deck on our homepage before you have an account, we send it to Cloudmersive, which checks it for malware and converts PowerPoint to PDF, and to our AI provider, Anthropic, which reads it and pulls out a few details: your company name, a one-line description, a short pitch, your stage, your sectors, how much you're raising and, where the deck says them, your traction and why now. If the sectors it finds don't match one of ours, the deck's own one-to-three-word sector description also goes to Voyage AI to find the closest one. We don't keep the file. If you sign up with your email, we keep those details with your signup so your perch can start from them. If you don't create an account within 7 days, we delete them. To avoid reading the same file twice and to limit abuse, we also keep a fingerprint of the file, with the stage, sectors and amount it showed, next to a one-way hash of your internet address, for 30 days.

We don’t use your perch, your messages, or anything else you write on AdPerch to train AI models — not ours, and not anyone else’s. We use third-party AI providers to run Percy, and we choose providers whose terms say they don’t train on what we send them. The ones that see text you have written, or a document you upload for Percy to read, are Anthropic (Percy’s language model), xAI (a backup language model, used only when Anthropic doesn’t answer) and Voyage AI (which turns text into the numeric form matching uses). Each processes data under its own terms; we pick providers on their security and retention practices, and if we add or change a provider that sees your writing we’ll update this list. Your record is used to answer your question in the moment, not to teach an AI about you.

Percy is built to show his work. A statement Percy makes with a citation chip is grounded in your record — click it and you’ll see the exact event it came from. A statement labeled “Percy’s read” is Percy’s inference or synthesis, not a fact on your record — we label it so you always know which is which. Percy never invents a citation.

We keep simple counters of how much you use Percy — for example, how many questions you ask in a day — purely to manage our costs and keep the service sustainable. These counters are about usage volume, not the content of what you ask.

Percy chats are saved so you can come back to them. You can delete them anytime. Percy keeps a short summary of your past chats so it remembers context in new ones. Deleting a chat deletes its summary too.

Emails we send

We send email through Resend. When we do, Resend tells us whether it was delivered, whether it bounced, whether it was marked as spam, whether it was opened, and which links were clicked. We keep those records only for email AdPerch sends. We use them to keep email working: an address that bounces, or that marks our mail as spam, stops getting it. We keep a list of addresses we’ve stopped mailing, so that a stop stays a stop.

Every email we send that isn’t about your account or a payment has an unsubscribe link, and you can also reply and tell us to stop. Unsubscribing doesn’t close your account.

How we source fund information

AdPerch builds investor and fund profiles from publicly available sources — including public regulatory filings (such as SEC EDGAR), published news articles, and research across public online sources — and from information that a fund or investor provides or confirms directly. We work to keep this information useful and reasonably accurate, but we don’t guarantee it’s complete or current. If a profile concerns your firm, you can claim it, correct it, or ask us to remove it.

A fund can ask us to correct or remove its information with the “Is this your fund? Request a correction or removal” link at the bottom of its page on adperch.ai/funds, or by emailing contact@adperch.ai.

Funding rounds. We also compile funding rounds from news articles and public filings: the company, the round, the amount, the date, which investors took part and who led, with a link to the source and the sentence that names the lead. To find those articles we use a search service, Brave Search; nothing about you or your account is sent to it, only searches for funding news. An AI model from Anthropic reads each article to pull out those facts. Some investors named in public reporting are individual people, and we keep their names as reported. We use these rounds to tell which funds are actively investing. Signed-in founders can see the rounds a fund has taken part in on its profile and on their board; how much depends on their plan. They’re shown as reported, with the source. If a round is wrong, anyone can ask us to correct it at contact@adperch.ai. We remove a round that is accurate only when the company it describes asks us to.

People at funds. Fund profiles include the names, roles and work contact details of people at those funds, taken from the fund’s own website and other public sources. We use them to show who’s at a fund and to email investors about founders on AdPerch. If you work at a fund and want your details removed, or don’t want our emails, tell us or use the unsubscribe link in any of them. When anyone at a firm unsubscribes, we stop our outreach to the whole firm.

Keeping and deleting

While your account is open, we keep what you’ve put on AdPerch so the product works.

If you delete your account, we remove your record. Some things survive by design and for narrow reasons: a record that we were asked to delete, so we can prove we honored it; a one-way record of your email address so we never contact you again; and, if our malware scan ever flagged a file you uploaded, that file’s fingerprint and what the scanners said about it, without your email address or the file’s name. None of them can be used to reconstruct anything you wrote.

Data Room files are deleted when you delete your account, and within 30 days at the latest; backups are cleared on their normal cycle. The record of when your materials were opened is kept with your account and deleted with it. If you stop paying, your files stay stored and you can still download them, but your links stop sharing them.

People you added from an import stay on your Warm Paths until you remove that fund from your list or delete your account. Removing the fund takes its people off too, and they’re no longer used for anything. When you delete your account, they’re deleted with it. They’re included in any copy of your data you ask us for.

Canceling a subscription is not deletion. If you stop paying, your access changes but your record stays — you can come back. If you want it gone, delete the account.

An extra perch you stop paying for isn’t deleted either. After its paid period ends it stays in your account, read-only, until you delete your account. While it’s ended, we stop matching it with funds, it isn’t listed on funds’ boards or on Town Square, and its PerchLinks stop showing it.

Messages you sent to someone else stay in their thread, shown as coming from a deleted account.

Your choices

You can ask us to access, correct or delete the information we hold about you at any time by emailing contact@adperch.ai. That includes information about you that we compiled from public sources, such as a fund profile or a funding round. We’ll honor your request promptly.

If your browser sends a Global Privacy Control signal, our marketing pages load none of their advertising tags, and the tags inside the app don’t load either. You can also block them with your browser’s privacy settings or an ad blocker; AdPerch works the same either way.

Deleting your account removes your data from AdPerch. One honest limit: basic details you gave us at signup — your email address and what you told us you’re building — may also exist in ordinary business records outside the product, like our email and our internal notifications. Those aren’t part of your perch, aren’t used for matching, and we don’t keep them as a profile on you.

Security

We take reasonable measures to protect your information, but no method of transmission or storage is completely secure.

Children

AdPerch is not directed to anyone under 18, and we do not knowingly collect information from minors.

Changes

We may update this policy from time to time. When we do, we’ll revise the “Last updated” date above.

Contact

Questions about this policy? Email contact@adperch.ai.