Fund profile · Compiled from public sources

Willow Growth Partners

Malibu, California, United States · Seed → Series A

Their stated focus (public profile)

Willow Growth Partners invests early-stage capital in values-led consumer brands across beauty, food & beverage, health & wellness, and family/baby/pet categories. They typically lead the first institutional round for brands generating $1–5M in trailing twelve-month revenue, writing initial checks of $2M–$4M. Their strategy emphasizes strong unit economics, capital efficiency, defensible brand positioning, and a founder-first partnership approach.

Stages: Seed → Series A

Sectors: Consumer, Foodtech, Consumer packaged goods (CPG), Healthtech, Baby, Home, Pet

Check size: $2M–$4M

On file: 9 companies on record

Website: willowgrowth.com

This perch was compiled from public sources — filings, the fund’s own site, public write-ups. None of it is the fund’s own words.

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