True
London, United Kingdom · Pre-seed → Growth
Their stated focus (public profile)
True is a consumer and retail sector-specialist investment and advisory firm that takes a holistic approach to building and connecting consumer brands and enabling technologies. Its early-stage VC fund invests Pre-Seed to Series A in digital-first breakout companies across consumer (B2C) and retail (B2B) verticals with initial investments up to £5M. True also operates a Private Equity fund investing up to £150M in majority and minority stakes across retail, consumer, and technology, as well as a Public Markets fund and an advisory business serving global corporates.
Stages: Pre-seed → Growth
Sectors: Consumer, Wellness, Foodtech, Proptech, Climate tech, E-commerce, Healthtech
Check size: Venture Capital: initial investments up to £5M; Private Equity: up to £150M
On file: 4 partners on record · 26 companies on record
Website: true.global
This perch was compiled from public sources — filings, the fund’s own site, public write-ups. None of it is the fund’s own words.
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This perch was compiled from public sources — filings, the fund’s own site, public write-ups. None of it is the fund’s own words.
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