Fund profile · Compiled from public sources

Sonoma Brands Capital

Sonoma, US · Growth

Their stated focus (public profile)

Sonoma Brands Capital is a private equity firm focused on growth-stage consumer businesses, typically generating at least $5 million in sales. They make minority and control investments in food & beverage, beauty, personal care & wellness, pet, home & lifestyle, and consumer services. The firm seeks to partner with bold, innovative founders and supports portfolio companies by expanding retail distribution and accelerating digital engagement.

Stages: Growth

Sectors: Foodtech, Consumer packaged goods (CPG), Consumer, Healthtech, Pet, Home, Lifestyle

Check size: $5 to $30 million lead investments

On file: 15 companies on record

Website: sonomabrands.com

This perch was compiled from public sources — filings, the fund’s own site, public write-ups. None of it is the fund’s own words.

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